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Whether you are starting a brand new business, or are trying to expand your business and build a larger online presence, implementing these 7 website marketing tactics will help you attract more customers. 1. Search Engine Optimization (SEO): Optimize your website's content with relevant keyword...

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Search engine optimization (SEO) is a crucial part of any successful digital marketing strategy. Businesses invest significant time and resources into optimizing their websites to rank higher on search engine results pages (SERPs). However, the world of SEO may face a new challenge: Google has me...

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Why should you use google ads in 2023? You've been running your business just fine without google ads, so why start now? If you can get in front of new customers by spendings a calculated amount of advertising dollars, you will be able to increase your ROI and grow your business even further. Go...

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Do you have a defined brand? Have you strategized as to how to make your brand stand out and develop it for the months, and years to come? More and more businesses are realizing the importance of having a solid brand identity and are taking steps to create one. Creating a solid brand identity is...

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Here’s Why Customer Confidence Is Key To E-Commerce Success With Covid-19 Pandemic, there's a massive shift from traditional to eCommerce business models. You already know why customer confidence is key to e-Commerce success! It was a game-changer when Whole Foods and Amazon announced their part...

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Emerging Tech for Marketing

Emerging technologies are transforming the field of digital marketing and offering new and innovative ways for businesses to reach and engage their target audiences. Some of the most significant emerging technologies in digital marketing include artificial intelligence (AI), virtual reality (VR),...

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Unlike typical remarketing ads that follow people around the internet, an ad retargeting campaign is all about getting your ads in front of people who have shown an interest in what you have to offer. Don't worry if it sounds complicated - we're here to help! Let's start with understanding how a...

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Weighing the Pros and Cons of a Paid Vs Organic Social Media Strategy For Your Business Growth! We will save you time and help you integrate the right strategy for your business. Yes, you will want to do a bit for both, but what is the difference, and which one will help your business grow? Aft...

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9 Irrefutable Signs You Need to Invest in Video In 2023 Remember the signs you need to invest in video can boost your business. It's true video marketing isn't going anywhere. In fact, many say it's becoming downright essential. And if your strategy doesn't highlight video, you're missing out. S...

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What Is SEO And How To Do It

There are billions of websites out there, and if you're not using SEO techniques, there's a good chance yours will get lost in the shuffle. You've been told to optimize your website for search engines, but what is SEO, and how to do it? Let's Start With What Is SEO? Search engine optimization, or...

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Think of your favourite brand. What stands out? It’s unique look, message, and style. Lifestyle videos deliver a compelling visual story that captures the essence of your brand, allowing you to connect with your target audience and turn them into customers. No matter the topic, Lifestyle videos ...

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What Is Life Cycle Pricing?

Some people might call life cycle pricing a dirty secret, while others see it as a necessary evil. No matter how you look at it, though, life cycle pricing is an essential part of doing business. So, what is it, and why should you care? What Is Product Life Cycle Pricing? Product life cycle pric...

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When did you last analyze your brand, your digital presence and how you stack against competitors? Strategies change with time, so keeping your finger on your online pulse is essential to staying relevant online. To create a successful marketing strategy, businesses need to understand the compet...

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Think about the last time you visited a website, left without buying anything, and saw ads from that site following you the next day. That's what this complete remarketing guide is all about! First thing first, you were retargeted or remarketed to. Now let's see how this works and how you can us...

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Wait, why use Instagram reels for business in the big scheme of things? Well, let's start with the basics! If you've been on Instagram lately (and let’s, be honest, who hasn't?), you may have noticed a new addition to the app: Instagram Reels. Reels are short, fun videos allowing users to share ...

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15 blog posts